No Sign Necessary – Alan Cohen

I have written about my belief in having coaches and mentors in one’s life. And, as I said, I do practice what I preach. I have written about my corporate coach in a previous blog posting. Today, I want to introduce you to my spiritual and life coach, Alan Cohen. Alan is a well-known and prolific writer and international speaker. He is the author of 23 inspirational and popular books, lectures throughout the world, and hosts his own radio show through Hay House Publishers.

I have been privileged to attend numerous seminars and workshops hosted and taught by Alan, read all of his books, and been personally coached by him for years. He is an important part of my life and with his permission, we will be sharing some of his insightful and inspirational writing in this blog.

Alan, thank you for sharing your wisdom and guidance with me personally and, now, thank you for sharing yourself with my friends and colleagues.


No Sign Necessary

You can go a long way with some integrity.

– Lee Iacocca

One evening my friend Debbie and I were driving on a country road in northern New Jersey when we passed a large house with a huge line of cars parked outside it. Automobiles filled the driveway, spilled onto the lawn, and overflowed onto both sides of the road for a considerable distance. “Some party these people know how to throw!” I noted as we passed the lot.

“Don’t you know what this place is?” returned Debbie. “This is Sammy’s Restaurant. It’s really famous; people drive long distances to eat here.”

Befuddled, I replied, “But I don’t see the sign; where’s the advertising?”

“They don’t have any – they don’t need it,” Debbie explained. “The food is so good that everyone tells their friends, and the place has become immensely successful just by word of mouth – you can hardly get a reservation.”

I looked again. There was not one sign or word of advertising on the building. Yet the street was ribboned on both sides with long lines of cars. The food must have been really good.

Sammy’s is a wonderful lesson in the importance of placing integrity at the top of your list of priorities. If we have no integrity we may temporarily gain some symbols of success, but we will be empty inside. With integrity at our core, all the seems that we plant must bear good fruit. Give quality goods and services, and your driveway will be filled and overflowing.

How might you deepen or upgrade the quality of your services so you too can magnetize substantial customers to you?

I give my very best, and life returns the very best to me. Universal law takes care of me as I take care of others.


Alan Cohen, M.A., is the author of 24 popular inspirational books, including the best-selling The Dragon Doesn’t Live Here Anymore, the award-winningA Deep Breath of Life, and the classicAre You as Happy as Your Dog? He is a contributing writer for the New York Times #1 bestselling series Chicken Soup for the Soul, and his books have been translated into 24 foreign languages. His work has been featured on and in USA Today, The Washington Post and 101 Top Experts. Alan’s radio program Get Real is broadcast weekly on Hay House Radio, and his monthly column From the Heart is featured in magazines internationally.

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